We Guide You For Japanese Language & Culture With Our Japanese Blogs

Kawaii: Japan’s Obsession With All Things Cute

bow down to hello kitty

Kawaii (かわいい) is one of the most commonly used words in the Japanese language. Translated as “cute” in English, it can be used to describe all things cute – people, babies, animals, clothing, decorations, stationary – you name it. When the kawaii trend originated, it was only popular with pre-teen girls. So why is it that today in Japan, it’s … Read More

10 Japanese Mascots You Won’t Believe Actually Exist

In Japan, almost every city, town, company, or even local event, has its own mascot. Some mascot characters like Rilakkuma or Domo-kun have become household names in Japan, but the vast majority of characters aren’t widely known outside of their local area. There are thousands of different mascots, and some are incredibly strange! You won’t believe these 10 bizarre mascots that … Read More