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Kawaii: Japan’s Obsession With All Things Cute

bow down to hello kitty

Kawaii (かわいい) is one of the most commonly used words in the Japanese language. Translated as “cute” in English, it can be used to describe all things cute – people, babies, animals, clothing, decorations, stationary – you name it. When the kawaii trend originated, it was only popular with pre-teen girls. So why is it that today in Japan, it’s … Read More